Media Platforms

Merchandise

Merchandise is used to advertise a film before and after it is released.

This can include;
-Toys
-Clothing
-Soundtracks
-Keyrings
-Cups
-Books

This is used as advertising because other people see others with it, becoming aware of the film. Merchandise is available to people from Disneyland, from Disney stores, and online, making it highly accessible to people worldwide. Disney makes merchandise for their well recognised films, so people who have seen them can buy it. It is effective in raising awareness of a film and of the Disney brand.

Cinema

Disney distributes their films this way to an audience and use it as their first screening for most A films. Cinemas advertise themselves so they gain awareness from them too. They also advertise within a cinema, showing trailers before another perhaps related film, so the targeted audience are watching it, in an environment it’d be shown. Posters, billboards etc are also used within the cinema to advertise the film.

DVD/ BluRay

This way films can be watched at home and made more accessible for people who are unable to leave the house or need assistance watching films such as the use of subtitles. Also extras such as special features make it more appealing to buy, so people who have already been to the cinema will want to buy it and watch it again. BluRay also encourage people to buy it again as its better quality.

Internet

Advertising on the internet is seen by a huge amount of people and a large audience, so is effective to use as advertising. It can be used on websites such as miniclip where their main target audience of children is likely to be on. Youtube offers trailers to watch for free where people can comment and share their views which encourages people to get involved. Facebook pages are also used to advertise, so people can see their friends have liked and enjoyed it. Itunes can be used to distribute it so people can get access to the film without leaving the house.